Bing : A Google Killer???

Recently, I wrote about Wolfram Alpha, a computational search engine. I also wrote about Cuil last year. Definitely they are not google killer. But they have killed themselves by the hype created before launching.

So now we have another new search engine to unveil, this time from Microsoft. But doesn’t Microsoft already have a search engine called Live Search? Yes they do, but they’ll be killing that off in the next few days.

Bing: which type of name is it? I asked the same question to one of my friend who works for Live Search. He replied “Dude I have no idea what does it mean and why they are shutting down live search”. Well, what's in a name? All we want a good search engine.

The most significant change is that Bing now organizes search results into categories. it’s a “decision engine” that will help consumer to make decisions about travel, health, and shopping. Microsoft also launched a new site, Discover Bing, that goes into all the details of how Bing works and the decision process behind the creation of it.

As we can see the snapshots given below, there are mainly 3 columns on its main page. Left most is “Explore”, basically categories like images, videos, shopping, news, maps and travel , The middle one is for searched result and the last one is for “similar links”. I am not sure whether this last column is for sponsored link or not. It also has suggestions (not a new thing for today’s search engines). The software giant is set to launch an $80 million to $100 million campaign for Bing while Google spent $25 million on all its advertising last year.

To know more about Bing watch this 2.47 minutes video.

Bing is going to be launched on 3rd June worldwide. I am eagerly waiting for that day. Currently I can’t say anything about its search results but I am highly impressed by it’s categorized search. This is something new for search engines or you can say an improvement to the search engines.

I never used Live Search. I don’t see myself giving up Google, especially given the default Firefox browser integration. But after seeing Bing’s features , definitely I would like to use it and also would like to compare it’s results with google’s results.

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