Sunday, January 11, 2009

Delete 10 friends from FaceBook, Get a free Hamburger

Can you sacrifice 10 friends for a hamburger? You must be thinking that what a stupid question I m asking. How can any one relate friends with hamburger? Now this is quite hot topic on facebook.
Facebook, world’s most famous social network, is being used by several companies to advertise their product.  But the trick used by burger king is totally different and the most effective campaign used ever. Fast-food chain Burger King has created "Whopper Sacrifice," a Facebook app that will give you a coupon for a free hamburger if you delete 10 people from your friends list.
Lets talk about how it is the most effective campaign. All users have some unknown friends. They can easily delete 10 friends from their list.  It is a smart move by Burger King to tap this pre-existing desire that many Facebook users have to get rid of a few (non) friends, and get a free burger in the process. This advertisement grows exponentially. If you get a free coupon after deleting 10 friends, all deleted friends will be notified.  The "sacrifices" show up in your activity feed. So it'll say, for example, "Ranjeet sacrificed Deepak Mishra for a free Whopper." Now just imagine with what speed this campaign is growing?
Its not surprising that till now 164355 friends have been sacrificed for a free hamburger and this number is increasing exponentially.
I think its not difficult to delete 10 friends from a list of 500 friends. I may delete 10 friends from my friend list but I can’t do it for some ethical reason. How many friends you sacrificed for a free hamburger?

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