Friday, September 10, 2010

GOOGLE INSTANT : Search Before You Type

8th September, The day when Google officially announced and added another milestone to make search easier, faster and efficient. Google Instant gives result as you type. you will get your search result faster than your typing speed.


I have been using it since the last 2 days and I have only one sentence to describe this i.e. “It’s mind blowing.” Here is some more insight to Google Instant and my first impression of it.


Features of Google Instant:

There are mainly 3 features of Google Instant:

  • Instant search result: you get your search results before you can type. As soon as you start typing, Google Instant automatically shows results for a popular search that begins with those letters . You get your results before you finish typing your query and hitting enter.
  • Predicted result: Google instant predicts what you are going to type next and gives predicted search query in search textbox in gray text. This predicted search query remains until you type next character.
  • Scroll to search: Using up and down arrow keys you can scroll to suggestions and you get a updated search result page as you move on the suggestions. No need to click on “google search” button, no need to hit "enter" anymore.

Google says that Google Instant saves 2-5 seconds per search query and I can clearly see that it is saving our search time.


Also, Google has integrated safe search in Google Instant. If you want to search any uncensored adult things, Google Instant doesn’t suggest anything. You will need to hit enter in order to get search result.



Is it really effective? Generally, when we search anything, we have search query or phrases in our mind and we search or type accordingly. Here in Google Instant for every character, the search result page is being loaded or refreshed. The screen is flickering with results while typing query. I think this is very distracting to user.
Also I can not see any improvement in the quality of search results. It is fast and instant but search results are same as what we get in normal google search.


I think Google Instant is targeted at mobile phone users who are going to be the major revenue sources for google in the upcoming years. Predictive search result is similar to predictive text options which are used in smart phones and designed specifically to expedite the speed of typing on tiny keyboards.


Overall, I really like the instant results and seeing how the results change with just the addition of one letter. It will be interesting to see how the public take to it and adapt themselves to new search techniques.


Please let us know your views and experiences of Google Instant.

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