Tushky : For Exciting Experiences in Travel and activities.

Are you a travel freak? Do you love traveling but never have the time to plan and arrange your trip? Or you are not able to find out interesting places to go, interesting things to do.

GeekOnNet is showcasing another hot Indian startup (Tushky.com) that will take care of planning and arrangement of your trip to make it memorable and adventures. Tushky, an online marketplace to buy, sell or promote exciting travel experiences or experience related activities, in Mumbai and nationally, to provide an alternative to the impersonal approach of large tour companies and legacy travel agents.

Tushky is founded by a team of IIT Bombay, alumni:

Tushky is a hub for any experience-seeker to connect with local experience-provider and vice-versa. Tushky is for travelers who will love to live through the experience instead of just looking at it. The "been there, done that" era of fleeting visits to famous sites is well and truly over - travel virgins excepted. The modern traveler wants to take home a memory, not a memento.”

Tushky works only with a pick of providers, who can offer the best experience in their domain. Each experience is authenticated before putting them online; hence the buyer is sure of the quality of the experience.

“We added activities in our bouquet of products since, travelers are active 14 hours a day, but typically spend only six hours with the primary lure or attraction (the primary reason for visiting). That leaves an additional 8 hours for secondary activities or diversions. What is there to do after 5:00 pm? Downtowns can fill this role: providing entertainment, events, shopping, dining, etc. in a pedestrian-friendly setting.” Mr. CEO adds.

By providing a user-friendly platform, with a built-in community to promote the experiences across Facebook, twitter and Gmail, the team believes that, they will be able to claim a substantial stake of the $26.7 billion activity and experience market, which this year has become the fastest growing segment of the leisure travel market (with revenues surpassing those of cruises and car rentals combined). Tushky’s goal is to become the largest destination for travel experiences and activities worldwide, with an initial focus on Mumbai, where they plan to grow organically as local experts add their tours and experiences and from there, branch out nationally and internationally.

“Travel has seen tremendous innovation in flight and accommodation booking, especially with sites like Hipmunk and Airbnb disrupting the industry,”

“But once these reservations are booked, travelers still rely on old-school (and costly) guidebooks, travel agents, and large tours to plan their itineraries. It’s the blind spot of the travel industry.”

Tushky makes money by taking a percentage fee from those offering experiences (“local experts”). It anticipates additional revenue streams coming from affiliate partnerships with companies offering flight and accommodations, which would also provide their users with a fun and easy way to plan a trip they feel good about in just a few clicks.

Tushky is entering a market dominated by Makemytrip, cleartrip, Travelocity and other online travel agencies that have added activities to their offerings, as well as popular travel guide, The Lonely Planet, which has been expanding its online presence and recently added activity booking to their site through the large tour aggregator, Viator.

Mr. CEO says “What will differentiate us from these larger companies is our ability to reach and appeal to small, independent tour guides and individuals who want to share their world and expertise with travelers while making extra cash, as well as to travelers who have lost trust in existing industry platforms and crave more authenticity in their travel experiences. Further, we are bullish about the promotion feature on our site. We are very tightly integrated with social networking sites, because we believe that people love to share and brag about their experiences and expeditions”.

“The large OTA’s are not concerned about providing the unique, backdoor experiences that many travelers want,” says Mr. CEO. “That’s the market we’re trying to address first.”

Tushky.com
11/43, Yeshwant Nagar, S.V. Road, Goregaon(w) - 62
Phone– 022 28714472/3
Info@tushky.com

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contrich.com : Outsource your Website Content

It’s always a pleasure to write about the Indian Startup who is solving the problems of other startups/ businesses and helping them to grow. Good optimized content with very strong SEO is the heart and soul of any web based startup/business. Content outsourcing is a necessity for businesses who want to build a strong online presence with quality content but do not have a dedicated content team. Not only does content outsourcing save time and resources, it allows you to dedicate your time to more pressing things such as promoting your business and developing new product ideas.

Contrich.com (a web product by ByteClip Technologies ) helps you to outsource your web content to content writer/freelancer online. Contrich aims to redefine the process of developing and tracking your website content in a collaborative manner. Contrich bridges the gap between issue tracking systems and content management systems to improve content quality on web pages. It provides clean and innovative interface to capture content issues on a web page.

Company: BytClip Technologies.
Product: contrich.com
Founder(s): Vinay Kumar Singh (B.Tech.+M.Tech. IIT-Bombay), Jayant Upadhyay (B.Tech.+M.Tech. IIT-Delhi), Amit Chandel (B.Tech. IIT-Bombay, MS - University of Toronto) and Manish Pal (B.Tech.+M.Tech. IIT-Delhi)

Before jumping into the outsourcing business you should have some answers ready on your table :

• How do I decide the best fit provider for this job? Will a work sample from the provider help me with this?
• How can I clearly specify my content requirements?
• How can I monitor the work progress?
• How can I review the written content and provide feedback in a timely manner?
• Search Engine Optimization (SEO) : How can I effectively specify my SEO requirements and check that the content written by the provider is meeting those requirements?

Since long, the answer to all of these questions has been communication with provider via email and word documents. These are the two most common and widespread used approaches, but it’s time we really thought about the fact that they do not provide the complete answer to any of the questions posed above. It’s time we decide whether these old ways are enough for us. These modes of communication are simple and effective for articles and blogs, but when it comes to writing content on web pages - they have some serious drawbacks. Lets list a few of them out here:

• The provider sends you his sample writings but the content belongs to some other domain and you are not able to judge whether the provider has the required domain expertise.
• You receive the sample work in an email or in a word document attached in the email, but you are not able to visualize your web page with this content written on it.
• The Content send by the provider does not fit in the particular section of your web page. You may need more content or truncate some of the received content.
• You may want to review the content while it is in the development phase(rather than after completion) so that you can bring up issues and provide early feedback.
• The provider can write the content and test its SEO effectiveness using a multitude of tools available on the internet. However, true SEO effectiveness can only be calculated when the content has been integrated into the page as search engines also consider the html tags when calculating your website’s ranking. The delivered content might not meet your SEO expectations and your integration effort may be wasted.

All these and many more of such problems deteriorate productivity due to increased number of development/review/verification cycles, and may lead to poor content quality under pressed timelines. Contrich tries to solve these issues with its collaborative nature and a very simple workflow.

How Contrich works:

The following sections will demonstrate this fact with the homepage of a sample clothes website and some workflow screenshots.

HomePage of a Sample Clothes Website

Requirement Specification

You can start by creating a ticket for your web page and mark the sections where you need content. You can edit the marked sections and specify the nature of your content requirements in each of them(Refer the screenshot below). Here, the sections marked in brown are where you want content to be written.

Requirement Specifications

Getting the Sample Work

Create a test account for the provider and assign the ticket to him. You can mark the sections where you want him to write sample content(Refer to the screenshot below). The provider will then write his sample content in these sections.

Getting the Sample Work

Search Engine Optimization (SEO)

The provider(and even you) can check the SEO Report for a web page which shows the most significant words and phrases on the web page. This helps him in doing iterative development where he is able to achieve your SEO expectations during the content development phase itself.

SEO Report

Content Review

You can review the content written in any of the sections and report problems on it. The problem sections of a page are marked in red and thus easily identifiable by the provider. The provider can view all the reported problems on a given section and modify the content accordingly.

Problem Reporting

View Reported Problems
Finishing the job

No more searching through your email attachments and word documents – the provider just has to update the ticket and assign it back to you. You have the final html page with the complete content written on it!! Now you can easily extract the page from Contrich and integrate it into your back-end system.

Try contrich.com and do share your experiences with us.
Source Contrich Blog.

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