Gaming Industry


Atari: It was the first in the gaming industry. It introduced a home version of the ball and paddle game of Pong in the year 1975. Atari sold 150,000 copies of Pong in the first year itself.
Its competitor Fairchild Channel F produced the first gaming console. Atari followed suit with its 2600 VCS (Video Computer System). Each of its cartridges was retailed for $25-$30. By 1979, many other gaming and toy companies entered the home console market – Mattel, Coleco, RCA and Philips Electronics. Atari represented two - thirds of the home console market in the United States. The home versions of arcade games such as Space invaders and Asteroids were a hit. It had turned into a $3billion business by 1982.
Its competitor Fairchild Channel F produced the first gaming console. Atari followed suit with its 2600 VCS (Video Computer System). Each of its cartridges was retailed for $25-$30. By 1979, many other gaming and toy companies entered the home console market – Mattel, Coleco, RCA and Philips Electronics. Atari represented two - thirds of the home console market in the United States. The home versions of arcade games such as Space invaders and Asteroids were a hit. It had turned into a $3billion business by 1982.
The industry started collapsing by 1983. The market was full of multiple consoles and poor quality software. Atari developed E.T a game based on Steven Spielberg’s hit movie by the same name. It was the last nail in the coffin. Atari posted a $536 million loss and the company was sold at a substantial discount in 1984 to Jack Tramiel (who named his company Atari Corporation).
The market was all silent for several years after the collapse until Nintendo came.