Thursday, July 15, 2010

Google's Failed Products

google's product"GOOGLE", whenever we hear this word there is only one thing which comes to our mind i.e "INNOVATION". Yes, Google is a synonym of "SUCCESS" and "INNOVATION" and my readers might have observed that till now we (Team GeekOnNet) have written only about it’s successful projects/product or successful innovation. But this time we are going to change the trend and we are going to write about Google’s failed product/project

My readers must be wondering, but it's true. Like other biggies (Microsoft, Apple etc.) Google too has a list of failed products/projects . Let's discuss some of its biggest flop products one by one.

1) Google Video: It was a clone of Youtube and other video sharing sites, But unfortunately it wasn’t able to generate traffic or revenue. This product became useless after the acquisition of youtube. I have no idea why is google video still alive.

2) Google Lively: Lively was a Three-Dimensional universe where user could create different 3-d a avtar and could interact with other avtars. Google launched Lively on July 8, 2008 as an experiment in providing people with more ways to express themselves on the Web. Again, people didn’t like it and google had to close down this project on 31 dec 2008.

3) Google Buzz: Yes, I am considering this Twitter look-a-like product as failed product. I have already predicted that this product is not going to be as useful as other Google products are.

4) Orkut: issshh... Is it a failed product? I think it is a semi failed product. As you can see in my "war of online social networks" post, orkut has least number of active users compared to 2 other biggies like Facebook and MySpace. Orkut is popular in south Asian countries like India, Pakistan and South American countries like Brazil, Argentina etc.

5) Friend Connect: Friend Connect allows users on the internet to connect with their friends on different websites. I see only few websites and blogs are using this service.

6) Wave: I have no idea what is happening with this over hyped product.

7) Google Page Creator: Google Page Creator was a website creation and hosting service by Google. The service had been shut down in 2009, while existing published pages migrated to Google Sites.

8) Google latitude: I have not heard a too much about this product. This product allows a mobile phone user to allow certain people to track their location.

There are few other products like Knol, Google Health which never met their target audience and became useless. Sometimes it happens that our expectations and predictions go wrong. I think the above list is not too big for a company like Google.

I am sure we will keep loving Google even after seeing the above list. Google is something which has changed everyone's life and continues to make life more comfortable.

If you have any other Google’s failed product in your mind please write as comment to this post. I will add that to my list.
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I would like to thank Mr. Sanjit for his valuable information. I am enhancing the above list.
iGoogle, Google click-to-call, Google NoteBook, Google SideWiki, GOOG-411, Google Answers
Thanks again!!!

8 comments:

Siddhant,  July 15, 2010 at 12:34 PM  

kya fart hai... how can you call Orkut a failure... Remember u met Sukhi through orkut :P

Ranjeet Kr. Vimal July 15, 2010 at 12:52 PM  

@sid: Sid from google's point of view orkut is a semi failure product.

Ashish Garg,  July 16, 2010 at 2:08 AM  

@Sid: I agree with you.
@Randon: I guess you considered only online products of Google. You have no included gadgets in your post?

Sanjit Vimal July 16, 2010 at 6:41 AM  

Missing about following products
iGoogle, Picasa Web Albums, Click-to-Call,Docs, NoteBook, Knol, Picnik, Google SideWiki, GOOG-411,Answers and lots.....

Ranjeet Kr. Vimal July 16, 2010 at 11:50 AM  

@sanjit: thanks for the list.. docs and picasa are not failure.. rest I am going to add in this list..

Brahm July 16, 2010 at 1:00 PM  

I would have written a blog post of products which failed to generate 'substantial' revenue for goog. Now some people might contend that such products might end up being a success story, but except search, there is no service which has generated a steady income for Goog. Even Android is free. Seems Goog ran out of ideas on how to generate income :D

jack,  July 17, 2010 at 5:32 AM  

Except adsense and adwords none of the google online products are profitable and hence failed

Anonymous,  July 14, 2011 at 8:54 AM  

I just shared this on Google+. meta.

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