Google +1 Vs Facebook like button
For past two-three months, google has been using google’s + 1 button on its websites and this is also available to the third party websites. Google +1 button wants to encourage user engagement and social interaction. This is an interesting idea, clearly influenced by the Facebook “Like” button.
With a single click, Google users can recommend a service, a website, an article, or a topic. Consequently, their friends, families, networks or even the rest of the world may easily see their recommendations. For example say you want to search best pub in Bangalore and you will be able to see recommended pub sites, your friend has pressed the +1 Button on. This is an interesting idea, clearly influenced by the Facebook “Like” button, but very much depends on people taking the time to press the +1 button. The Like button on Facebook allows users to publicly show they like a certain person, status, event etc. meaning it is far more a tool of self-expression than recommendation. Both Facebook’s like and Google’s +1 button aim to increase users’ exposure and awareness to an association of persons of the same trade, pursuits or mutual interests, and subsequently gather them through a social network.
Google and Facebook values what their users are sharing with their friends. They use this to know more about the users and to be able to place appropriate ads (targeted marketing) on web pages. Google will be able to personalize the user's search result and search ads. With the help of the +1 button, people with Google accounts who are signed in may see the recommendations from people in their Gmail or Google Talk chat list.
In my opinion, Google +1 will not be able to compete with Facebook in the social networking arena. Facebook has the edge in this area because its users spend a lot of time sharing their thoughts, links, and photos to their friends. This is a problem for Google because the Google doesn't have access to this information and it can’t be indexed as well.
My concern is, do we really need Google +1? We already have FaceBook, Twitter, LinkedIn and hundreds of social networking websites too. I think Google has arrived too late to make a big impact in the social networking world. Is google +1 another failed products by google?
I have added +1 button at the start and at the end of this post. Please do share it.
2 comments:
I agree with you man, google has arrived really late on this, but since its google and people use it alot it might run few days. Ofcourse the real deal is will facebook try something like this in the coming future?
Bravo \m/
OK now all of you need to understand what Google is aiming at…Google+ will be bigger then fb…becs most people fail to understand is how its connecting ur Android device+fb+twitter+social life+gmail into 1 big circle
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